‘See the Love’ with Benjamin Moore Paint at Williams

Kim Williams, SVP of Retail Operations at Williams Lumber and Home Centers, shares how to ‘See the Love’ with Benjamin Moore Paint at Williams.

There’s nothing like the feeling of coming home. Whether it’s after a long day or just a quick errand, stepping through the door into a space that truly feels like mine brings a smile to my face. Creating a home you love doesn’t always require big renovations—sometimes, all it takes is the right color. With a little creativity and a fresh coat of paint, any room can feel brighter, cozier, or completely new.

That’s why, at Williams, we proudly offer Benjamin Moore paint. As a local, independent retailer with seven locations throughout the Hudson Valley, we believe in the power of color to transform spaces and bring distinction to every home. Benjamin Moore’s See the Love campaign reflects that same belief—celebrating the way paint enhances our surroundings and creates meaningful spaces. Together with our knowledgeable paint associates, we’re here to help you find the perfect color and finish to bring your vision to life. Together, let’s make your home a place you truly love.

The Power of Paint to Refresh Your Space

I just repainted my living room, and it feels like a whole new space! I used Benjamin Moore Mascarpone AF-20 for the walls and a simple white for the trim. Paint does more than just change the color of a room—it completely transforms how it looks and feels. When I think about updating a space with paint, I don’t just focus on the walls and ceilings. Think – cabinets, furniture, and even decor too. What else would benefit from a fresh coat of paint?

Preparing for Your Paint Project: What You’ll Need

I make checklists for everything and my painting projects are no different! Having a plan helps me stay organized and ensures everything goes smoothly. Here’s my go-to checklist for prepping and refreshing a space with paint.

Choose Your Color Palette: I like to consider how I want the room to feel when narrowing down my color options. Scroll down to see all about choosing color to match your character and personality. It’s everything!
Gather Supplies: Include painter’s tape, drop cloths, brushes, rollers, roller trays, paint buckets, and high-quality paint like Benjamin Moore. Visit Williams today—we have everything you need along with tips and recommendations you may not have considered!
Prepare Your Space: Be sure to cover any furniture and flooring with drop cloths. Patch up any holes left from nails or wall anchors, then clean the walls with a damp microfiber cloth to get rid of any dust or debris. If you’re nervous about making a mess or don’t think you have a steady hand, take some time to tape edges or tricky areas.
Paint: Depending on your color choice and the color you’re covering, you might be able to start with your main color, but if necessary, apply a primer to prepare your walls for the best results. If painting the entire room, start with the ceiling, then move to the walls and finish by touching up the trim.

Paint Recycling at Williams

At Williams, we make recycling easy! Paint can’t just be thrown away, as it is considered an environmental hazard. That’s why we offer paint recycling services at our Rhinebeck location. Ask one of our knowledgeable paint associates for details on how to dispose of your leftover paint responsibly.

Get Inspired to Enhance Your Space

COLOR COLOR COLOR

I always have fun exploring different hues to find the perfect one that matches my vision. Below are some things to consider, but for even more inspiration, stop by Williams—we’d love to help you bring your ideas to life with our expert advice, color cards, paint samples, and catalogues full of ideas.

Color of the Year & Color Trends for 2025: Transform any room with the rich, warm hue of Benjamin Moore’s Color of the Year: Cinnamon Slate 2113-40. Explore all the latest paint color trends to elevate your home into a modern and inviting space. Check out our blog on Benjamin Moore’s full color trends lineup.
Light Neutrals: Soft beiges, creams, and pale grays reflect light and make a room feel more spacious. Choose from a variety of classic whites and cool or warm neutrals. Get inspiration from colors like Benjamin Moore’s White Winged Dove 1457 and Sea Salt CSP-95.
Monochromatic Colors: Using different shades and/or tints of one color creates a harmonious flow. Picking a swatch from our paint department is a great way to explore variations of the same hue.
Bright/Vibrant Colors: Bring energy and personality to your space with vibrant hues. These bold colors add character and visual interest to any room: Yellow Marigold 2155-30, Mexicali Turquoise 662 or Rumba Orange 2014-20 from Benjamin Moore.
Dark/Rich Hues: Try Dark tones to add drama and sophistication to your interiors, creating a cozy, luxurious atmosphere. Try these stunning shades: Forest Green 2047-10 or Bewitched CSP-450 by Benjamin Moore.
Don’t Forget the Ceilings: Painting the ceiling a lighter shade than the walls gives the illusion of height while painting it darker can add contrast and depth.
Choosing a Finish: High gloss and satin finishes reflect light, adding brightness to the room, whereas matte and eggshell finishes can help absorb and control light.
Accent Walls: You don’t have to paint a whole room to bring in a pop of color or update how your space feels. An accent wall can be a great way to introduce a new hue and create a visual focal point for the room. Depending on placement, this can also help elongate or narrow a space.
Adding Effects: Vertical stripes and ombre effects both create the illusion of height and depth, making the room feel larger. Painting patterns can also add personality and visual interest to a space.

Did You Know?

Williams Lumber is an authorized Benjamin Moore Paint Dealer, which means we carry only the best for your home. You won’t find Benjamin Moore in big-box stores—it’s sold exclusively in locally owned stores like ours, where expert advice and personalized service make all the difference. We’re proud to offer Benjamin Moore because we believe in providing top-quality products that help you create a space you truly love!

So, See the Love with Benjamin Moore Paint and NAIL IT RIGHT THE FIRST TIME and every time at Williams!